Home / Music & Arts / Believe it or not, the Tonys are only a week away

Believe it or not, the Tonys are only a week away

Posters for the 69th Annual Tony Awards are a little hard to find.

Posters for the 69th Annual Tony Awards are a little hard to find.

Something’s missing.

The Tony Awards are a week away but unless you’re a theater geek you’d never know it.

Especially compared to last year, when Hugh Jackman, a bona fide superstar, hosted. He was announced in February, which meant four months’ worth of coverage in print, online and on TV.

This year’s co-hosts Kristin Chenoweth and Alan Cumming were announced a month ago. They’ve been relatively low-profile when it comes to the Tonys. Besides hosting, she’s starring in — and nominated for — “On the Twentieth Century.” Direct from his run in “Cabaret,” he’s debuting a new show at the Cafe Carlyle on Tuesday.

TV commercials started airing Tuesday. Chenoweth and Cumming are seen at Sardi’s and invite people to watch the Tonys when they beam live from Radio City Music Hall. They’re cute together in a sort of odd-couple way. He’s edgy. She’s bubbly.

06081417953, 21334631,Evan Agostini/Evan Agostini/Invision/AP

When Hugh Jackman hosted the Tonys last year, the buzz started earlier in the year.

Otherwise, they’ve been out of the spotlight — and, as a result, so have the Tonys.

And if, like me, you have Tony Awards fever, walking around the Theater District will actually lower it.

In fact, what Tonys?

That’s what I wondered wandering around early Friday morning. Sure, there were posters at Broadway theaters and in Shubert Alley trumpeting shows’ Tony nods. Like “12 Tony Award Nominations Including Best Musical” at “Fun Home.”

But ads for the telecast? Hey, you get the Super Bowl, I have the Tonys. No sign of them. And I looked. All over.

That includes lamppost flags in the area. “The Book of Mormon” seems to have a lock on those. Not on public telephones, where Miller Lite and JetBlue were hawked.

Not on newsstands, city buses or sandwich boards worn by cartoon characters. Not even on trash bins, where “Jersey Boys” and “A Gentleman’s Guide to Love and Murder” posters are plastered.

And not on jumbo digital billboards. But “Aladdin” got screen time and declared: “Exactly What You Wished For!”

Well, no, actually. My wish was to see the June 7 Tony Awards get some love that loomed large.

It’s just weird. Theaters and Tonys go hand-in-hand. But around Broadway’s heavy traffic area, the Tonys are out of sight and out of mind.

Too bad. Maybe a few of the more than 370,000 pedestrians who pass daily through the area would’ve taken note and been enticed to watch the infamously low-rated TV awards special.

Others have commented on this being a low-key year. “There’s been no drumroll,” a Broadway insider told me. “But this is a very non-starry year.”

The roster of presenters, announced Wednesday, including Joe Manganiello and Bradley Cooper, who’s up for a prize, didn’t change that tune. “I’m betting that it’s the lowest ratings in history,” the insider said.

Ironically, the forecast comes in advance of efforts to make this the most glamorous Tony Awards show ever. Anna Wintour’s been consulting to pump up the red-carpet style of an event she’s previously called “a disaster.” Even without her two cents, nominees like Carey Mulligan, Helen Mirren and Elisabeth Moss would have turned heads.

The other irony is that the doomsday prediction comes just when Broadway business is at an all-time high. Grosses hit a record $ 1.4 billion and attendance rose to an historic 13.1 million during the last 12 months. Why not promote the Tonys where award-worthy work happens?

Happily, that’s about to happen. A Tony Awards Productions source says billboards start next week. She adds that while outdoor advertising has been on the wane for a while, there’s more print advertising this year than last. Great, whatever gets eyeballs on the show at Radio City.

That’s where I headed on Friday, figuring the Tonys would be on the marquee. There were posters for Kelly Clarkson’s show in July, the Christmas Spectacular (“It’s Never Too Early!” it notes) and a rah-rah for the Rangers.

Then, finally, a shout-out to Tony. But it was Tony Bennett, who’s performing there in June with Lady Gaga.

jdziemianowicz@nydailynews.com

Tags:
tv ,
tony awards ,
kristin chenoweth ,
alan cumming ,
joe manganiello ,
bradley cooper ,
carey mulligan ,
helen mirren

This entry passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.

Music & Arts – NY Daily News

About

Leave a Reply

Your email address will not be published. Required fields are marked *

*

four × five =

Read previous post:
Android M developer preview hands on: Refining the experience

Share This article Android 5.0 Lollipop was a big step for Android, though it took a few iterations to get...

Close