Home / Health / City shows dangers of giving kids soda with new gross ads

City shows dangers of giving kids soda with new gross ads

“Sugary drinks contain empty calories that can cause damage to your child’s body, even if your child is a healthy weight,” said Health Commissioner Mary Bassett.NYC Dept. of Health

“Sugary drinks contain empty calories that can cause damage to your child’s body, even if your child is a healthy weight,” said Health Commissioner Mary Bassett.

The city isn’t sugarcoating the risks of giving kids sodas — showing in a graphic ad campaign the dangers of “visceral fat.”

The TV ads show pulsating gobs of fat snaking around organs, as a narrator warns of fat stored in the abdomen caused by too much sugar that can lead to disease in kids whose weight stays normal.

“It builds up inside and wraps around your internal organs, bringing you closer to diabetes, heart disease, fatty liver, even cancer. Sugary drinks are making everybody sick,” the ad says.

It’s part of the city’s ongoing war against soda and sugary juices and sports drinks — which Mayor de Blasio said he’d continue full speed after taking over from Michael Bloomberg, who made it a pet issue.

The TV ads show pulsating gobs of fat snaking around organs, as a narrator warns of fat stored in the abdomen caused by too much sugar that can lead to disease in kids whose weight stays normal.

The TV ads show pulsating gobs of fat snaking around organs, as a narrator warns of fat stored in the abdomen caused by too much sugar that can lead to disease in kids whose weight stays normal.

Officials say 40% of city public high school students drink at least one sugary drink a day, but the number rises to about half in poor neighborhoods like the South Bronx, Harlem and north and central Brooklyn.

Nearly half of parents of six- to 12-year-olds in the city’s poorest neighborhoods also say their kids have one or more sugary beverages a day.

“Sugary drinks contain empty calories that can cause damage to your child’s body, even if your child is a healthy weight,” said Health Commissioner Mary Bassett.

The big-soda ban imposed by Bloomberg and supported by de Blasio, which would have limited sugary drink sizes to 16 ounces in restaurants, was killed in the courts.CARLO ALLEGRI/REUTERS

The big-soda ban imposed by Bloomberg and supported by de Blasio, which would have limited sugary drink sizes to 16 ounces in restaurants, was killed in the courts.

Officials say kids should have water or fruit juice instead of soda. One ad shows a dad grab two bottles of soda from a bodega fridge for himself and his son, then, taken aback by the ominous warning, put them back and get waters instead.

The gross out ads will run on TV, radio and social media through the end of the month.

The new campaign follows the city’s “Pouring on the Pounds” ads that showed soda pouring out of a bottle and transforming into gobs of human fat in a glass. Those ads focused on the obesity risk, warning that a can of soda a day could cause 10 pounds of weight gain a year.

The big-soda ban imposed by Bloomberg and supported by de Blasio, which would have limited sugary drink sizes to 16 ounces in restaurants, was killed in the courts.

edurkin@nydailynews.com

This entry passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers.

Health – NY Daily News

About

Leave a Reply

Your email address will not be published. Required fields are marked *

*

8 − seven =

Read previous post:
Tommy Chong reveals he’s battling rectal cancer

Paul Archuleta/FilmMagic Tommy Chong attends 826LA's 10th Anniversary Gala at Santa Monica Bay Womans Club on Tuesday in Santa Monica,...

Close