There are hordes of eager fans willing to line up for a chance to purchase an SNES Classic (online or in real life), and Nintendo stoked the flame today with an announcement that pre-orders for its newest retro console will ...

Back in the 1960s, Alka-Seltzer found an incredible way to double its sales volume. It involved no new products, no dramatic advertising campaigns, and no celebrity spokespeople or clever jingle. The company simply started showing two tablets dropping into water, ...

Most companies, having unexpectedly stumbled into an extremely popular product, would gear up for production, hire more people, increase supply, and ride the revenue train for as long as they could. Nintendo is not most companies. According to Reggie Fils-Aimé, ...

A few years back, Nintendo launched a low-cost follow-up to its 3DS. The 2DS was a slate instead of a clamshell, and it dropped the 3D capabilities Nintendo built into the 3DS, all while selling for a lower price ($ ...

Nintendo broke the hearts of many retro gaming fans last week when it announced the NES Classic Edition had been discontinued. It came as quite a shock, because not only was the NES Classic Edition extremely popular, it was in ...

Traditionally, businesses exist to make and sell things that people want to buy. Having a product so popular that it sells as fast as you can produce it is a good thing. That’s not how Nintendo rolls, though. After releasing ...

Nintendo’s new hybrid handheld / living-room console is inevitably going to suffer more damage than its strictly living-room relatives; you don’t see too many people lugging a PlayStation 4 around with a built-in display, after all. A new report suggests ...

The Nintendo Switch has generally been lauded as an excellent handheld system, but its top game, The Legend of Zelda: Breath of the Wild, isn’t without some issues. As Digital Foundry noted when it tested the game, both the Switch ...

When Nintendo announced the Switch, the company made it clear that the device wouldn’t require specific, proprietary SD cards. That’s in contrast to companies like Sony, which have previously required that their handheld devices use proprietary SD cards with correspondingly ...

Ever since Nintendo announced the Switch, we’ve warned that the console’s tablet form factor and battery life would limit its overall performance. Now we’ve got confirmation of how the limits will fall — the upcoming Zelda game, Breath of the ...