This site may earn affiliate commissions from the links on this page. Terms of use. When Nintendo’s Switch first launched, it wasn’t immediately clear if the console would post strong initial sales and then fade away, like the Wii U ...

This site may earn affiliate commissions from the links on this page. Terms of use. Nintendo’s third-party developer relations have never been as strong as Sony’s or Microsoft. Some consoles, like the Wii, had a great deal of third-party games, ...

Back in the 1960s, Alka-Seltzer found an incredible way to double its sales volume. It involved no new products, no dramatic advertising campaigns, and no celebrity spokespeople or clever jingle. The company simply started showing two tablets dropping into water, ...

Nintendo’s new hybrid handheld / living-room console is inevitably going to suffer more damage than its strictly living-room relatives; you don’t see too many people lugging a PlayStation 4 around with a built-in display, after all. A new report suggests ...

According to Nintendo, the Switch’s sales on Friday and Saturday broke every record at Nintendo for the fastest, best-selling launch ever. Meanwhile, the new Legend of Zelda: Breath of the Wild set its own records for the bestselling title not ...

When Nintendo announced the Switch, the company made it clear that the device wouldn’t require specific, proprietary SD cards. That’s in contrast to companies like Sony, which have previously required that their handheld devices use proprietary SD cards with correspondingly ...

Ever since Nintendo announced the Switch, we’ve warned that the console’s tablet form factor and battery life would limit its overall performance. Now we’ve got confirmation of how the limits will fall — the upcoming Zelda game, Breath of the ...

Nintendo doesn’t do consoles like everyone else. Microsoft and Sony are competing with each other using traditional high-power gaming boxes that have essentially become small form factor PCs. Nintendo’s new Switch console appeals to a different kind of gamer. After ...

Nintendo will unveil its Switch hardware this evening at 11 PM, with a small number of consoles up for pre-order beginning at 9 AM on Friday morning. We’ve heard a great many rumors about the platform, its capabilities, price, and ...

So far, confirmed news on Nintendo’s Switch is difficult to come by. We know the chip is based on Nvidia technology, we know it’s a hybrid console, and we know it’ll feature detachable controllers. Now, we have a bit more ...