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Hershey’s, Mars making Kind-esque snack bars

Goodnessknows snack bars will hit stores this summer.

Goodnessknows snack bars will hit stores this summer.

Enlarge Hershey has introduced Brookside Fruit and Nut Bars. Hershey

Hershey has introduced Brookside Fruit and Nut Bars.


Meet the newest bars hitting the market.

America’s two top candy makers now say they want you to eat healthier.

Seeking to tap into the booming $ 1.2 billion market for granola and other “energy” bars, Mars and Hersheys have rolled out their own versions to compete against existing products by General Mills, Kellogg’s, Clif Bar and Kind.

Mars will begin selling its Goodnessknows Snack Squares in August, and Hershey has just introduced its Brookside Fruit and Nut Bars. Both tout wholesome ingredients and nutrients, like fruit, nuts and dark chocolate.

The labels dive a bit deeper. Experts say that snacks should be about 200 calories; Goodnessknows bars top out at 150 calories, and Brookside’s are 180. Goodnessknows bars skimp on fiber and protein — 2 and 3 grams of each, respectively. Brookside’s counts are a little higher: 3 grams of fiber and 4 grams of protein. Neither reach nutritionists’ standards of 3 grams of fiber and 5 grams of protein.

Brookside has slightly more sugar than Goodnessknows: 13 grams compared to 12. Both bars have higher fat counts than the 5 grams that experts recommend — Goodnessknows has 7 grams, and Brookside has 9 grams. 

But the nuts in the bars justify a higher fat count, says nutritionist Keri Gans, author of “The Small Change Diet.” It’s Brookside’s 13 grams of sugar and Goodnessknows’ 12 grams that are more concerning to her.

Kind Bars recently got in trouble with the FDA.

Kind Bars recently got in trouble with the FDA.

“If the fiber or protein was higher then I’d say this has really good nutritional value,” she said. “If it has too much sugar and not enough fiber and protein, it will leave you hungry. Fiber keeps you full. Sugar will keep you hungry and make you crash.”

The new bars enter the market as the federal government pays more scrutiny to such products’ health claims. Last month, the Food and Drug Administration warned Kind to stop calling some of their bars “healthy,” “low sodium,” a “good source of fiber” with “no trans fat” because they weren’t up to snuff with these federally-regulated standards.

“Most bars are a dead food, meaning they lack nutritional value,” nutritionist Kim Carolan told the Daily News this month.

Not to be outdone, in February, Switzerland-based Nestle announced that it was dropping artificial flavors and colors in its chocolate bars — Butterfinger, Crunch, and Baby Ruth, to name a few — even though they’re still candy.


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Lifestyle – NY Daily News


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